ALTBalaji, as a part of their massive ongoing campaign, #ALTBingeathon, launches a YouTube series titled ‘The Director’s Lab’. For the same, ALTBalaji has tied up with two reputed B-schools, Symbiosis Institute of Media and Communications and MET Institute of Management. It aims to bridge the gap and help aspiring students to get practical knowledge in the world of showbiz before they set foot in the very competitive industry of film-making and direction. ‘The Director’s Lab’ is aimed to be a masterclass from the experienced in the business, where a student representative from the esteemed B-Schools will interview one director each week.
The directors from ALTBalaji have been widely acclaimed for the various ALTBalaji shows spanning multiple genres. The students will get a one-of-a-kind opportunity to interact with the likes of Priyanka Ghose (Director- Broken But Beautiful 3), Sattwik Mohanty (Director- Dark 7 White), Akshay Choubey (Director- Puncch Beat 2), and Santosh Singh (Director- Fittrat and Apharan 2). The first video with Priyanka Ghose is out now on ALTBalaji’s YouTube page.
Ms. Divya Dixit, SVP, Revenue & Marketing ALTBalaji said, “ALTBalaji has always been catering to the youth with 80% of our audience being below the age of 35. With ‘The Director’s Lab’, ALTBalaji intends to do more for the students’ community and aid the growth of the country’s aspiring storytellers. The better the storytellers, the better the stories. We see it as a brilliant space for students to develop their skills and be the new names behind our various shows hopefully in future”.
ALTBalaji’s thought leadership comes with its content bouquet that includes premium, disruptive content and original series across genres. With originality, courage, and relentlessness at its core, ALT stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for every individual. With a vast library of 84+ originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.
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