IN10 MEDIA NETWORK launches its first GEC ~Ishara ~  Introduces its first two shows – Janani and Humkadam

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The channel today announced its two shows JANANI and HUMKADAM. Rooted in culture but told
with a modern lens, Janani will see veteran actor Supriya Pilgaonkar essay the lead role
while Humkadam will have Gurdeep Kohli and Bhumika Gurang portray the central
characters.Ishara, from the house of IN10 Media Network, promises to offer a wide array of fiction
ranging from family dramas, to mythology to love stories. With the guiding sentiment of
‘Zindagi Ka Nazara’, the channel’s programming showcases the rich values and diverse
traditions of India’s unique cultural fabric, and offers a panoramic view of the celebration of
life through differentiated and immersive story-telling. Speaking at the launch, Rajesh Sethi, Vice President of Content at Ishara, said, “Television audiences have changed and are evolving every day, they are now looking for stories that they can resonate with, those that make them truly feel – THAT is what we are creating. Janani, starring Supriya Pilgaonkar, is the journey of a single mother, from being a dependent woman to an independent successful woman. The story sets a progressive
example for the target audience as it portrays strength, courage and change. Renowned TV
stars Supriya Pilgaonkar and Mahesh Thakur play the lead cast in Janani.
Supriya Pilgaonkar shared her experience of playing lead in Janani, “For me, it is very
important to connect with the story to be able to portray it. The character of Savita has
many layers to her and as the story unfolds, we learn so much about her personality. When
I was approached for this show, I was instantly attracted simply by the name JANANI. It has
been a very exciting journey for me and I couldn’t be happier!”

Humkadam breaks the stereotypes of the typical saas-bahu dynamic with a fresh tale of
two diametrically opposite personalities played by Gurdeep Kohli and Bhumika Gurang. It is the story of two ordinary identifiable women who are thrown together in an extraordinary
unprecedented situation. Kick-starting on 1st March 2021, ISHARA will be a 24X7 Hindi entertainment channel, available to television audiences on major DPOs (DTH and cable networks) in its launch
phase in India.

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