t the forefront of the fine jewelry segment for the past 68 years, New Delhi based fine jewelry brand Hazoorilal Legacy announced the launch of its Brand Campaign 2021 with brand ambassador, Bollywood star Tara Sutaria. The charismatic Ms. Sutaria made an announcement for Hazoorilal Legacy’s campaign launch on her social media, fondly highlighting her affiliation with the brand.
Commenting on the association, Mr. Ramesh Narang, Director, Hazoorilal Legacy said, “We’re delighted to have Tara take our brand story forward. Hazoorilal Legacy stands for classic and timeless jewelry and Tara, with her immense talent and remarkable ethics empowers and embraces the brand’s legacy.”
The campaign’s overarching theme of hope and positivity comes after what was a difficult last year, globally. Touting 2021 as the year of recovery and zeal, the campaign intends to evoke the emotions of the audience and create engagement via #TheNextChapter. Over the next few months, Hazoorilal Legacy plans to release signature bridal looks with couture, high jewelry pieces, delicately weaving the rich cultural heritage of Indian craftsmanship with a contemporary outlook. The line of statement jewelry from the Legacy Collection in gold, polki and diamonds has been extensively curated for the brides-to-be. Hazoorilal Legacy introduced Ms. Sutaria as its Brand Ambassador in September of 2019. The brand ventured into the digital ecosystem with the launch of its exclusive e-commerce platform on 8th October 2020, offering an omnichannel luxury jewelry buying experience through this digital extension to its core retail business. You can now shop the bridal collection at the flagship store in South Extension II, Ring Road, New Delhi & Gold Souk, Gurugram. You can also view the brand’s exclusive, online-only collection of fine jewelry at shop.hazoorilallegacy.com