UNDP India is hosting a virtual music concert tomorrow as part of its ‘Open Up India’ campaign to raise funds for the informal sector works who lost their jobs and livelihoods during the pandemic. Celebrity musician Lucky Ali and popular DJ and festival Nikhil Chinapa have come together with upcoming musicians like Vasu Raina, Raghav Meattle and Zephyrtone to support UNDP for this campaign.
The COVID-19 pandemic has affected nearly 450 million informal sector workers in India, which is more than 80 percent of the labour force, according to ILO. This includes rural entrepreneurs, sanitation workers, daily wage labourers and migrant workers whose livelihoods were severely hit and are still struggling to recover. UNDP has been working closely with Government and local partners to restore their lives and livelihoods since the beginning of the pandemic.
Celebrity musician and actor, Lucky Ali whose song ‘O Sanam’ recently went viral again on social media, shared, “Well, first of all I have a lot of respect for UNDP for bringing about an awareness about the informal sector, because normally people working in informal sector might not really have a backup plan. They go from job to job and so efforts like this concert to raise funds to support their cause is really amazing. I would say everyone, please go and donate because every small contribution counts.”
The virtual music concert is open to all and tickets are available free of cost on Insider.in.
About the ‘Open Up India’ music concert:
- Date and Time: 13 March, 7:00-9:30 pm:
- Donation Link – https://www.ketto.org/fundraiser/open-up-india
- Donation Page – https://www.ketto.org/fundraiser/open-up-india
- Music Concert registrations – https://insider.in/open-up-india-concert-mar13-2021/event
About UNDP: UNDP works across 170 countries and territories to eradicate poverty while protecting the planet. We help countries develop strong policies, skills, partnerships, and institutions so they can sustain their progress. UNDP has worked in India since 1951 in almost all areas of human development, from systems strengthening to inclusive growth and sustainable livelihoods, as well as sustainable energy, environment, and resilience. UNDP’s programmes continue to integrate a global vision for catalytic change with India’s national priorities. With over 30 projects on the ground in almost every state, today, it works to achieve the Sustainable Development Goals by transforming traditional models to do development differently.