MX TakaTak Launches MY Home – An Influencer Collaborative Space, Hosting India’s Top Content Creators


Short video apps have paved the way for millions of young content
creators to grow into digital superstars. With its vision of nurturing such budding talent, leading
short format video app MX TakaTak not only aims at giving young creators a platform to
showcase their talent, but is also empowering them to make better content with the launch of
MX TakaTak My Home. This first of its kind initiative in India is a content creator collective that
will see some of the country’s finest talent come together week on week, to collaborate and help
each other amass more followers.
Designed for productivity, My Home is a month-long activity that will see a fresh churn of
content creation every day, with a dedicated team giving the KOLs all the professional
support/assistance they require. Spread across entertainment hubs – Mumbai and Delhi, these 2
luxurious homes will host 15 audience favorites every week and these talented digital
enthusiasts will be given the opportunity to innovate and create cool content.
Elaborating on the same, Janhavi Parikh, Business Head, MX TakaTak said, “My Home has
been devised to offer our content creators an equal opportunity for growth. Oye Indori further added saying, “MX TakaTak is truly THE platform to be on – they put their
creators first. As an influencer, I’d like my fellow peers to be a part of these collaborative
initiatives, it is an opportunity to learn more about creating awesome videos and gives you a
chance to understand this space better. ”
Some of the influencers who are a part of My Home Delhi include Oye Indori, Sofia Ansari,
Wish Rathod, Mahira Khan, Deepak Joshi, Vishal Bhatt and Mihir Gupta amongst others.


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