With this new campaign, WE DON’T STOPTM conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances. The campaign’s hero video, shot pre-COVID, now symbolizes a future where people can be brought together again, to achieve a common
mission and celebrate each other’s achievements. This ethos serves as the inspiration for the video, which is overlaid with a special rendition of Queen’s “Don’t Stop Me Now” — a perfect encapsulation of what the campaign is all about, and how the brand is readying itself for whatever comes next.
“WE DON’T STOP is a natural progression for the brand,” says Tobias Reiss-Schmidt, President and CEO
of Timex Group. “The campaign speaks to the resilience that we are all surrounded by – stories of grit,
perseverance, ingenuity and heart – stories that strengthen us to carry on. WE DON’T STOP champions our everyday heroes and everything we have stood for over the past 167 years, without losing a step as we continue forward.” Sidharth Malhotra, Actor, Indian Film Industry, on the launch said, “I am glad to associate with Timex for this inspiring campaign – We Don’t Stop. It’s so authentic and truly celebrates the pride and determination that people across the world are demonstrating. Really like how the brand is encouraging everyone to challenge the status quo and inspiring them to keep moving forward. I believe that everyone has their own individual We Don’t Stop story and each story should be shared with the world.”