Asian Paints unveils ‘CHERISH’ as the Colour of the Year for 2021

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The Colour of the Year, CHERISH, appreciates the fleeting joys of life and gives us reasons to smile. Cherish (Colour code – Ivy League 7585), is a nurturing, humble and fresh colour that restores a sense of balance, neither too warm nor cold. Its mint green shade nudges growth while a hint of blue revitalizes one’s mood. It brings restless minds to a place of hope so one can imagine a better world and a more balanced self. This restorative yet effervescent shade is set to be a trend-setter for 2021 inspiring all aspects of design, be it paints, interiors, textiles, architecture or product design. It induces a feeling of hope that’s both enduring and uplifting.

Speaking on ColourNext, Amit Syngle, MD & CEO, Asian Paints Limited said, “The ColourNext trends and Colour of the Year are awaited with much excitement and anticipation every year. Various experts from the field of interior design, architecture, product design, textile and fashion, as well as marketing and technology, scout the country and the globe looking for inspiration and influences that can resonate with an Indian audience at large. While the four new trends, have specially been curated keeping in mind the new life and the distinct outlook towards everything post lockdown, Cherish as a colour is sure to create a wave in the vast and influential world of design and brand marketing.”2021 is the year in which we remind ourselves that life is precious and every moment is a chance to celebrate it.