The 20-second TVCs will be aired on prominent National and Regional TV channels and High Impact
television shows during the summer season. The campaign will also be leveraged on the brands
social media handles. Introducing the new TVC campaign, Sachin Bhalla, Sr. Vice President, Marketing, Luminous Power
Technologies said, “Luminous has been growing exponentially in the fans category in last 3 years and
has become a trusted brand in designer and energy efficient fans market. With this new range, we
are looking to achieve INR 500 crore revenue in the overall fans’ category by 2023. We are also
strengthening our distribution network in India with an aim to gain 5% market share in the fans’
category in the next 2 years. Through our new campaign, we wish to emphasize on Luminous’ energy
efficient designer fans range that are aesthetically appealing and economical. The new campaign
humorously captures the essence of how we all in India put a kala tikka on beautiful things to keep
away evil eye. We are thankful to Sachin for his continued association patronage with us. His
presence on the screen brings great value and helps us in building a greater brand connect with our
end users.” Preeta Mathur, Creative Head, North, 82.5 Communications said, “We often hear about people who
are beautiful, “Kisi ki nazar na lagey’. The line in the brief, ‘beautiful fans’ caught our eye and we said
let these fans also evoke the same feeling in people, it shouldn’t catch anyone’s evil eye. We had fun
writing and making these films, we hope everyone else enjoys them too. Iss campaign ko kisi ki nazar
na lagey.”
The TVC campaign will be promoted on all Luminous’ social media platforms i.e.- Facebook,
Instagram and YouTube.
Sachin Tendulkar was roped in as the brand ambassador for Luminous Power Technologies in 2010.
The company has recently extended its partnership with Sachin by another five years till 2024.
