Since its inception, 100% Telugu OTT platform, aha, has successfully established itself as the go-to-destination for Telugu entertainment. Dominating the category with an unrivalled catalogue of multi-genre content offerings; the platform has crossed 40 MN+ unique visitors, 10MN+ downloads. The platform’s recently launched a Telugu web-series 11th Hour featuring the most-popular actress Tamannaah Bhatia which crossed 100 MN streaming minutes within a week of its release. Regarded as the biggest ever Telugu series, 11th Hour has been receiving an overwhelming response from the audiences’ and critics, alike. Helmed by the incredible success of the show, the streaming service takes forward its commitment of keeping its audience entertained with its new brand initiative ‘aha Housefull’ this summer. Through this, aha is all set to deliver every week fresh releases promising 100% Telugu entertainment. The summer bonanza which started with the release of 11th Hour and Thellavarithe Guruvaram followed by Chaavu Kaburu Challaga, In the Name of God, No. 1 Yaari hosted by Rana Daggubati, Thank You Brother, Kudi Yedamaithe,3 Roses, Love Story, Flames and many other.
Speaking on the success of 11th Hour, Tamannaah Bhatia said, “I am grateful to the audience for showering their love and appreciation for 11th Hour. It’s overwhelming to receive such lovely messages from the viewers. This is a moment of great pride and happiness for all of us. I would like to thank the entire team of aha and 11th Hour for their efforts that today the series has reached everyone across the world. I look forward to working with them in the future again.”
As a part of the brand initiative aha Housefull, aha will exclusively premiere the director’s Cut of the movie, Chaavu Kaburu Challaga starring Kartikeya and Lavanya Tripathi. The director’s cut of the film has been specially created for the OTT Audience.