BIG FM launches a new initiative #BIGHUG, aims to spread smiles and positivity to those affected by Covid


BIG FM takes its listeners-first ethos further with its latest initiative – #BIGHUG. Spreading smiles and being a comfort companion to the covid affected individuals and families through the digital space, the property will see BIG RJs engage in a live session from Monday – Saturday at 5:30 pm for 30 mins.

different BIG RJs like RJ Khurafati Nitin, RJ Aabhimanyu, RJ Sangram, RJ Rani, RJ Juhie and many others will become virtual companions of the listeners as they engage in a live session on the radio network’s Facebook page offering a friendly shoulder, interacting and spending time with covid impacted individuals. Each RJ through their unique individual skill set, be it uplifting conversations, singing, music, poetry or storytelling will be helping listeners to forget their worries, boredom and loneliness for some time and spread much-needed cheer.

That’s not all! These live sessions will also see RJs interacting with renowned celebrities such as Sunidhi Chauhan, Divya Dutta and many others who will candidly share their experience and ways in which they are dealing with isolation and social distancing.

Speaking on the initiative, Sunil Kumaran, Country Head – Product, Marketing and THWINK BIG, BIG FM said, “The last few months have been extremely challenging for us as we battle with the second wave of the crisis. In such times, it is important to look out for the mental and emotional well-being of ourselves and the people around us. At BIG FM, we have always endeavoured to foster positivity through all our initiatives, which is also the need of the hour now more than ever.

The #BIGHUG initiative is being extensively promoted across BIG FM’s vast network of 58 stations on-air and across the brand’s digital and social media platforms. It is also being amplified across the social media handles of the celebrities who are part of the live sessions along with the RJ’s pages. To further magnify the reach of the campaign, the radio network has also created a video with its BIG RJs reiterating the need and importance of reaching out to your loved ones through virtual hugs during these times.

So, if you are feeling lonely and isolated, join the Facebook live on @BIGFMIndia and spend time with your favourite RJs and celebrities, Monday – Saturday at 5:30 pm!


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