Usha Uthup and Raghav Sachar will join hands with other popular Indian artists for the “Hope and Believe” virtual concert on 29th May, 2021. The voluntary fundraiser event, which is free to attend, not only aims to provide much-needed respite via live music during the pandemic, but also to raise funds for the Bhumi COVID-19 relief campaign. The event is organized by Artkonnect and Brandaid Events, with support from MPL Sports Foundation and RedFM. It will be broadcasted live on all the organizers’ Facebook pages as well as the MTV India Music Summit’s Facebook. The concert, aptly titled “Hope and Believe” is using music, the universal language of healing, to provide a ray of hope. The event, which will be India’s longest virtual concert for COVID relief, will also generate funds to aid youth NGO Bhumi’s efforts to battle the virus.
Anand Kanwar & Rishiraj Gudwani, Directors at Artkonnect Management, said “It’s an honour and pleasure to bring something like this together. Initially, we were apprehensive but when we spoke to the artists on the cause of revisiting happiness, we realised we were not alone in thinking something must be done to bring the smile back. We are so glad that the artists’ community has come forward with their full support to entertain and connect with their audience again.”
Meanwhile, Anubhav Argal, Director of Brandaid Events, added, “This is the least we can do to give back to our community. We host the biggest of events around the world and that is because this beautiful country gave us the opportunity to do so. If we don’t put our foot forward and do this, with zero monetary gain, then the event industry would make no sense to me. We spread happiness through our events and ‘Hope and Believe’ is just that.”
The event will be livestreamed 2 pm onwards on 29th May, 2021 on the following pages –