Noida Film City as its headquarters and Sandeep Marwah as its International Chairperson, the ‘Asian Unity Alliance’ has grown big in these last twenty-seven years of its inception since 1993.It is serving the purpose i.e. ‘Love Peace and Unity Through Art And Culture’.“In a span of all these years we have been able to create a wonderful relationship with most of the countries of Asia and have conducted large number of events to show off our relations to the people of World. We have always believed that art and culture can bring people of two countries together and force them to forget boundaries of their countries which are created by political influences,” said Dr. Sandeep Marwah lately honored as ‘The Man of Asia’ during his visit to Bangkok, Thailand.“We have touched almost all the countries and have people coming from these countries now and then to the Asian Headquarters at Noida Film City. More than 30 committees are already operational in association with the Embassy or High Commission of the nations, which includes Nepal, Bhutan, Bangladesh, Myanmar, Vietnam, Cambodia, Malaysia, South Korea, Sri Lanka, Thailand, Indonesia, China, Russia, Mongolia, Afghanistan, Iran, Iraq, Turkey, Israel, Azerbaijan, Uzbekistan, Kirgizstan, Kazakhstan, Turkmenistan, Cyprus, Jordan, Georgia, Lebanon, Oman, United Arab Emirates and Kuwait.
The official visit of Dr. Sandeep Marwah to countries like Nepal, Thailand, Malaysia, Russia, Azerbaijan, Uzbekistan, Turkey, South Korea, Indonesia, United Arab Emirates, Cyprus, China, Singapore has cemented the relations with these countries. Sandeep Marwah has already declared 2nd April as Asian Unity Day.
The Alliance is supported by Asian Academy of Film And Television, Asian School of Media Studies, Asian News Agency, Asian Business School, Asian School of Business, Asian Law College, Asian Academy Arts, Asian Institute of Hospitality &Tourism, International Chamber of Media And Entertainment Industry and many other organizations.