SARVA’s quirky campaign featuring Malaika Arora, Mira Kapoor ahead of World Yoga Day says health journey #StartTohKaro

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Ahead of International day or Yoga on 21st June, SARVA, India’s fastest growing yoga-based wellness platform, has undertaken a one-of-its-kind campaign called #StartTohKaro. The brand aims to encourage people to become fit or begin their fitness journey irrespective their health needs or their fitness preferences. SARVA is seen promoting the use of platforms in addition to their own, all of which offer similar digital wellness services. Speaking about this, Sarvesh Shashi, Founder, SARVA, said, “The journey to health and fitness just needs a start button. So, we want to tell people out there that Aap #StartTohKaro (Just start)! No more thinking, just begin. Consistent daily exercise, breathing techniques to boost immunity and good nutrition can do the trick, just like it did for me during the time I suffered from COVID. June is celebrated as International Day of Yoga Month, as it lauds a practice that ensures holistic well-being. We want people to start their tryst with good health and utilize our platform towards helping communities thrive and work towards feeling healthy, physically and mentally. In the business of wellness, the more the merrier because it spoils the user for choice, and self-care is the need of the hour!” SARVA means ‘everything’. The underlying message is to rewind and notice there is all the help available to people to be ‘everything’ they want to be. SARVA’s campaign features brands like Calm, HeadSpace, InsightTimer, HealthifyMe, Cure.fit, Peloton, HappyNotPerfect, Meditopia, among others, all of whom account for a potential collective reach of 350+ million users. SARVA has been undertaking several initiatives ever since the pandemic first hit to ensure all-round health and wellness.

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