ALTBalaji associates with youth brands like Growfitter, Ferns N Petals and Ixigo for their recently launched youth drama PuncchBeat 2


ALTBalaji, recently announced its association with three big brands for their recently released high school drama, PuncchBeat season 2. The carefully chosen brands that have been associated, fit perfectly with the show’s narrative, which showcases good looks, aspiration and drama.

ALTBalaji’s high-school youth drama Puncch Beat released in 2019 and picked up amongst the youth. With the main focus on who will win the final battle between Priyank Sharma and Siddharth Sharma. ALTBalaji recently launched the second instalment of the show. The series targeting millennials and their angst are ticking all the right boxes, whether romance, drama, glamorous parties and power-packed performances.

ALTBalaji’s content bouquet includes premium, disruptive content and original series across genres. With originality, courage, and relentlessness at its core, ALT stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for every individual. With a vast library of 84 originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.


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