OYO launches campaign with Sonu Sood as the brand ambassador
OYO Hotels & Homes, the world’s leading hospitality chain has been at the forefront of safety and hygiene focused innovations, be it ‘Sanitised Stays’, its partnership with Unilever or the most recently launched initiative – ‘Sanitised Before Your Eyes’. Taking this a notch higher, OYO has now rolled out ‘Contactless Check-in’, an initiative to enable guests with a faster and safer check-in experience, wherever, whenever. To spread the word on this initiative, OYO has rolled out a 360-degree campaign featuring Sonu Sood, OYO’s asset owner and brand ambassador.The campaign film revolves around the concept ‘phone pe check-in, chaabi picking, seedha walk in’ and features a couple checking into an OYO hotel from different locations including their house, a restaurant, a fair/amusement park, among others. Further, the film features Sonu Sood as OYO’s Manager of the Year, who sanitises the key card and places it in a designated circle at the reception desk, while astonished guests show up, who are thrilled to witness the contactless check-in process. Both the concept of the campaign and script of the film were written by OYO’s in-house global brand team, with support from UBIK Films on production. The campaign will go live across a mix of offline and online channels, including print ads in English and Hindi languages, radio, roadblock banners on desktop and app, ROS banners, WhatsApp, YouTube and social media platforms (Facebook, Twitter, Instagram, LinkedIn)
Commenting on the campaign, Mayur Hola, Head of Global Brand, OYO Hotels & Homes said, “As a tech and data driven company, the pandemic has pushed us to hustle and innovate big time. As travellers step out again, we’re focussed on offering safer, tech enabled experiences for everyone who chooses to stay with us. With Contactless Check-in, we’re enabling a socially distanced check-in experience for all – our partners, employees and guests. This campaign interacts with our consumers in our usual fun and quirky manner, while ensuring the message is loud and clear – check-in safely from wherever, whenever.”
He adds, “Enabling the common man is what we do at OYO. We’re glad to have found a partner like Sonu Sood who shares the same ideals. And with our efforts plus Sonu’s credibility, we’re confident of earning even more trust from our guests.” Recently, OYO launched Sanitised Before Your Eyes, an on-request initiative through which OYO’s guests can request the hotel’s on-ground staff to sanitise high touch spots or frequently touched surfaces right in front of their eyes. The sanitisation process will be carried out either through an aerosol disinfectant or by using a Spray Handy Sanitiser Machine.