Mitron TV launches Atmanirbhar Apps to bring the spotlight on ‘Made in India’ apps


To promote the Atmanirbhar Bharat initiative by PM Modi,Indian short-video app Mitron TV has launched a one-of-its-kind discovery platform called Atmanirbhar Apps today on the occasion of ‘National Unity Day’. With the launch of Atmanirbhar Apps, Mitron TV wants to urge people to become ‘Vocal for Local’ and to bring the spotlight on the Indian apps from various geographies. National Unity Day is celebrated on the birth anniversary of Sardar Vallabhbhai Patel
popularly known as the ‘Iron Man of India’ who played a key role in uniting the princely states
of India. Atmanirbhar Apps by Mitron TV is a homage to the Iron Man and the efforts of
Indian developers. The app visions to strengthen homegrown technology on a grand scale
by making it easier for users to identify Indian apps for their various needs. Currently, the
platform hosts more than 100 apps and plans to bring 500 apps by the end of this year. The
platform hosts a wide array of apps from categories like e-governance, utility, agriculture,
gaming, entertainment, lifestyle, e-learning amongst others. To name a few, Atmanirbhar
Apps features Kifayat, Grocit, Jain Thela, Home Shoppy, YourQuote, Vridhi Stores, Xploree
AI Keyboard, mParivahan, and more. To access Atmanirbhar Apps on the Play Store,
click on
Commenting on the launch of Atmanirbhar Apps, Shivank Agarwal, Co-Founder & CEO
Mitron said, “It gives me immense pride and pleasure to bring Atmanirbhar Apps to the
Indian users on the National Unity Day. After PM Modi’s clarion call in May this year to be
Atmanirbhar, and to focus on the creation of a Made in India ecosystem, we felt that it’s
highly important to let users discover noteworthy Indian apps that are doing exceptional work
to keep India running. This is a small effort by Mitron TV to celebrate self-reliance and
promote domestic businesses.”