This Independence Day, #MoveForGood with Sunfeast India Move As One; Registrations begin on 28th July


Envisioned by leading sports IP creator Procam International, powered by the nation’s most trusted giving platform Give India, championed by ITC’ s Sunfeast, one of India’s leading biscuits brand and, strengthened by the Fit India Movement; the initiative showcased the power of the collective.

  • Register for INR 149; INR 50 is donated towards a child’s future, All top-up donations go entirely to charity

  • Choose to Walk, Run, cycle use a wheelchair, treadmill or a stationary bike

  • Donate & fundraise further for the chosen NGO on

  • Sunfeast continues to share the vision as the title sponsor

  • Art of Living to reinforce the movement as Value Partner

  • Supported by ASICS, FAST&UP, PhonePe, Republic TV, Fever FM & Radio One and E4M & BW

Last year, in a milestone achievement, 100+ NGOs registered for the event. Citizens from all walks of life, raised INR 1.56 crores in support of Livelihoods lost and clocked over 4 lakh km. As India continues its fight with the virus, the pandemic has disrupted the lives of countless children; denying them of the most essential elements of their childhood- education, medical care, and holistic development (social and spiritual).

Cause In focus – Providing Children, Hope for their Future

In its second edition, Sunfeast India Move As One will strive towards supporting children in distress affected by the pandemic with a focus on – education including academic support, career guidance and skill-building, nutrition and hygiene requirements, healthcare and provision of child protection and psychosocial support that will allow children to cope with the complexities around them.

Multiple activities for participation and Easy registration

Sunfeast India Move As One encourages citizens to run, walk, jog, cycle, use a wheelchair, treadmill, or stationary bike to pledge a distance and commit a positive action for themselves, while making a difference to a child’s future impacted by the pandemic.


With no geographical or physical barriers, people from any part of the world can show solidarity by participating in an activity of their choice, indoors or outdoors.(**Participants are urged to follow COVID guidelines issued by their respective state and center while ensuing their daily activities**) A simple act of registration at INR 149, will contribute to a child’s future.

INR 50 from every registration will go directly towards NGOs supporting causes empanelled with GiveIndia for Sunfeast India Move As One. INR 99 from the registration fee will ensure each participant is celebrated for their active participation efforts with gratifications such as a personalised e-bib, e-medal,e-certificate and leaderboard positions.

Individual participants, groups, educational institutions and corporates have the opportunity to magnify their impact, by choosing to add a top-up donation or fundraise to the NGO of their choice where the entire top up amount will go towards charity. Corporates can engage with their employees and motivate them to take up an activity for a cause – encouraging virtual volunteering, thereby fulfilling the Corporates HR and CSR objectives.

Registrations begin from 28th July – 13th Sep 2021. The movement will commence on 15th Aug 2021 and continue till 15th Sep 2021. Participants will have the opportunity to fundraise until 30th Sep 2021. For more details log on to:

The sporting icon, ‘King’ Haile Gebrselassie has lent his support to the movement as its ambassador and urged citizens to join and make their activity count. “In India, I have always been received with so much warmth and hospitality and it saddens me when I see the impact of the Covid- 19 pandemic on millions of people and children. Sport has the power to bring communities together like no other. We all can create an impact in our way and a platform like the Sunfeast India Move As One, allows us to be fit and healthy and make an actual difference in the lives of many children. Run, walk, jog or cycle – choose what suits you best and register now for the Sunfeast India Move as One.”

GiveIndia, will continue to be the philanthropic gateway for the movement and coordinate with 70+children specific NGO’s, falling under the four macro verticals mentioned above. These NGO’swill benefit from the movement and deliver at the last mile.

Spearheading the nutrition revolution in India with its wide range of Products, FAST&UP is excited to partner Sunfeast India Move As One to help build fitness and create the community to be happier, healthier and stronger. Even though we are distanced, we can still move as one. Looking forward to uplifting the community spirit and uniting in our fight against this pandemic.



PhonePe, India’s largest digital payments platform with over 307 million registered users will partner Sunfeast India Move As One for the second consecutive year and help reach the movement pan India. PhonePe is accepted at over 20 million merchant outlets across 12,000 towns and 4,000 talukas nationally.

In addition to this, Sunfeast India Move As One will be supported by some of the most respected media houses, who will take this message to our citizens – Republic TV, R.Bharat, FeverFM & RadioOne and Exchange4Media and BW Businessworld.

Vivek and Anil Singh, Promoters, Procam International concluded, “the year 2020 was a challenging one for us all. However, what we will remember is how we came together; with our hearts beating as one, for those in need. As we continue to fight the effects of the pandemic, our children are at the risk of being among the biggest victims involving a lasting impact. We impact. We empathize  and in our small we will strive to restore their smile, their self-confidence, and their belief.

We have been blessed with support from our visionary sponsors & partners and the community to strengthen this movement. This year at Sunfeast India Move As One, we urge everyone to move as one, not just for self, but for a child’s education, nutrition, health, and wellbeing.”


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