ZEE LIVE launches itslatestIP, a ZEE5 exclusive -India Shayari Project

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Poetry and Shayari have always been a powerful yet passionate platform for individuals to express themselves freely. Today, we have a new wave of young, passionate, and expressive youngsters who are turning to poetry and verse and reaching out to people in a fluid and simple manner that connects them to this generation. ZEE LIVE, the live entertainment and IP vertical of Zee Entertainment Enterprises Ltd. (ZEEL), along with ZEE5, India’s largest home-grown OTT platform,are all set to celebrate this wonderful means of expression that liberates one and all. On 15 th August, when India celebrates its 75 th year of
Independence, ZEE LIVE and ZEE5will launch their latest innovative and celebratory IP India Shayari Projectwhich viewers can exclusively stream on ZEE5.

This 90-minute show celebrating poetry and celebrating freedom will bring together India’s poetic gems namely Kausar Munir, Dr. Kumar Vishwas and Zakir Khan. The IP will also host a surprise headline act for the viewers which will be announced very soon.The show will feature interspersed poetry, shayari and spoken word along with fascinating conversations on how poetry has lived the true test of time to become a potent tool of expression in the new age. Shayars and shayari fans can catch this lyrical extravaganza on
ZEE5this Independence Day.

Swaroop Banerjee, Chief Business Officer, ZEE LIVE said, “Over 24 billion collective views on Shayari and Poetry globally, show that millennials and GenZ now consume shayari online on a daily basis. India has always had a rich legacy of poetry. Manish Kalra, Chief Business Officer, ZEE5 India said, “The India Shayari Project is a great initiative to reach out to the younger audience and create awareness of India’s rich history
when it comes to the art of poetry. With Kausar Munir, Dr. Kumar Vishwas and Zakir Khan; we have a unique blend of abundantly talented artists who appeal to all age-groups. We look forward to fans and viewers streaming this exclusive show on ZEE5 and celebrating Independence Day with us.”

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