Lodha Group, one of the leading developers of luxury properties in India and London, has tied up with leading celebrity and fashion photographer – Dabboo Ratnani to photograph The World Towers as part of their new #IconInTheSky campaign.
Since its completion, The World Towers by Lodha Group has become an architectural marvel, completely transforming Mumbai’s skyline. Conceived by global legends and crafted by the masters, The World Towers by Lodha has been envisioned by the legends behind The Pyramid at Louvre Paris. This iconic structure has become one for everyone in the country to marvel at but only for a lucky few to live in. Thus giving birth to the campaign thought of #IconInTheSky, a celebration of this Icon for 21st century India.
The 360 degree campaign across TV, Outdoor, Digital and Experiential mediums represent The World Towers as a distinguished architectural symbol and position it amongst some of the most iconic structures across the globe.
Ratnani, an icon in his own way, is one of the most distinguished photographers amongst Bollywood stars and across the entertainment industry. The renowned photographer, known for his annual calendar has further extended his valuable expertise into capturing one of the tallest and highly distinct structures in the country.
On being a part of this campaign Ratnani says, “When I came to The World Towers for a recce, I thought a drone would be a great idea to shoot the iconic development which is on par with the icons across the globe. Although it is a property shoot, but we have approached it from an artistic lens rather than a regular architectural photography. A proud footing of 21st century India, we are celebrating the glorious structure through this campaign shoot, giving an iconic look to it.”
Mansi Saxena, Head of Marketing – Luxury & Premium Housing adds, “The World Towers, from its inception was envisaged to become India’s icon to the World. Upon completion, it has redefined Mumbai’s skyline and is a fitting symbol of the 21st century India. In this campaign, we are celebrating this symbol’s coming of age, as this beautiful curvilinear landmark firmly establishes its place in the history books of tomorrow. The campaign celebrates the iconicity of The World Towers through Dabboo’s artistic photographs, captures stories of the legends who live at the World Towers and the beautiful showcase in the sky this Diwali.”