The Ministry is working to developing International Standards of AYUSH products with help of BIS that will help to give greater acceptance to AYUSH products globally said by Dr. Manoj Nesari, Advisor, (Ay) Ministry of AYUSH, Govt. of India in a webinar organized by PHD Chamber


AYUSH Committee, PHD Chamber in association with Ministry of AYUSH, Govt. of India organized a webinar on Domestic and International trade in AYUSH medicine: Issues & Challenges.

The webinar was graced with the presence of the Chief guest, Dr. Manoj Nesari, Advisor, (Ay) Ministry of AYUSH, Govt. of India. 

The other eminent dignitaries present were Mr. Pradeep Multani, Sr. Vice President, PHD Chamber, Mr. Ashish Dixit, Sr. Manager, Regulatory Affairs, Dabur India Limited,  Dr. Anurag Gupta,  Manager, Regulatory Affairs, Shree Baidyanath Ayurved Bhawan Pvt Ltd, Dr. Vikas PunethaManager Regulatory Affairs, Amway India Enterprises Private Limited, Mr. Arvind Varchaswi, Chair, AYUSH Committee, PHD Chamber & Managing Director, Sri Sri Tattva, Mr. Jitender Sodhi, Co- Chair, AYUSH Committee, PHD Chamber & Managing Director, AYUSH Herbs Pvt Ltd and today’s session moderator, Mr. Vivek Seigell, Assistant Secretary General, PHD Chamber. While welcoming all the eminent dignitaries, Mr. Pradeep Multani said that having no FDI limits, this sector has massive potential for exponential growth, especially in times of public health crisis. Mr. Multani emphasized that there is an increase in popularity, usage, and exports of AYUSH products amidst the pandemic.

Mr. Arvind Varchaswi mentioned that the future of Ayurveda is looking fabulous as more and more players are entering the market with innovative products, quality packaging, and strategic marketing activities. He further added that the demand of AYUSH products and services has increased tremendously during covid-19  pandemic.

Dr. Nesari mentioned about various problems where Industry can work on like developing the products with specific target disease condition second is TB as also one of the major problem where Ayush has a major potential and industry should really needs to work on that and third is Anti-microbial resistance where AYUSH industry has to work on products which can be given as standalone along with antibiotics. Dr. Nesari said that if we come out with such solutions there will be a huge scope of AYUSH system domestically and internationally both.

The webinar was sponsored by Ministry of AYUSH, Govt. of India, Association of Manufacturers of Ayurvedic Medicine (AMAM) and AYUSH Herbs Private Limited. The webinar was also attended by more than 70 delegates from the Industry and academia.

PHDCCI’s Webinar was supported by DLF India; Multani Pharmaceuticals; UFLEX; JK Tyre & Industries; Marble City; Paramount Cables; SMC Investments and Advisors; Blossom Kochhar Aroma Magic; Comtech Interio; DCM Shriram Industries; Radico Khaitan; R.E. Rogers India; Ajit Industries; Synergy Environics; Continental Carriers PVT LTD; Timberworkz; Easy Trip Planners Limited; Jindal Stainless; Modern Automobiles; P S Bedi & Co; IFFCO and Hindware.

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