Meril Life and Tilt Brand Solutions seek to “Out the Doubt” with CoviFind
Meril Life, an India based global medical device company, which designs, manufactures and distributes clinically relevant and state of the art medical devices to alleviate human suffering, have launched CoviFind. CoviFind is a self-test antigen home kit that can determine the Covid status of anybody from the comfort of their homes. CoviFind is ICMR approved and citizens can check their Covid status in just 15 minut
Featuring MS Dhoni, the launch campaign conceived by Tilt Brand Solutions and produced by Tilt’s
in-house production house StudioT can be seen across TV, OTT and Digital platforms.
Says Paul Dueman, Chief Strategy Officer, Tilt Brand Solutions “The pandemic has made each
and every one of us very unsure and uncertain about our vulnerabilities. This essential product puts
the power of assurance in the hands of each one of us. We wanted to lend an insight that not just cuts
across India but also one that address a key pain point. Which is why we came up with the “Doubt ko
Karo Out” campaign. The attempt is to gently nudge consumers to make CoviFind an essential part of
their everyday life.