Actor Shah Rukh Khan has been roped in as the brand ambassador for Godrej Magic Bodywash and will feature in a mass awareness campaign. Godrej Magic Bodywash, with its ready-to-mix format, is a solution to environmental concerns as well as consumer
challenges. India generates 3.5 million tonnes of plastic waste annually. Due to high water content of skin and body products, tonnes of water is shipped before production and makes the finished product heavier while it is transported. Godrej Magic Bodywash requires just 16% of the plastic in packaging and only 19% of the energy to manufacture as compared to a regular bodywash, and just 10% of the total energy required to make a soap bar. Since the gel-based sachets are small and light, more sachets can be transported in every truck, leading to 44% lesser diesel consumption resulting in 44% lower carbon emissions as compared to transporting a regular bodywash.
Commenting on this launch, Sudhir Sitapati, Managing Director and CEO, Godrej
Consumer Products Ltd (GCPL), said, “Sustainability is core to our strategy.He further added, “I believe that Godrej Magic and other pioneering environmental innovations
coming out of India with a green discount and not a green premium are the future.
Shah Rukh Khan, said “It’s an innovative product designed intelligently to support an environment- conscious lifestyle and is almost magic! It is a simple and an effective idea that will help reduce plastic wastage and energy consumption. I am proud to endorse it and feel sustainability is a life choice and anyone can adopt it in the smallest of ways”.
Godrej Magic Bodywash infused with delightful fragrances of Lavender and Honey Jasmine,
rejuvenates skin and body to keep you fresh all day long. Add water to the bottle, pour the gel in it and shake for vigorously for 1-2min. From a single gel sachet, it can make 200 ml of Godrej Magic Bodywash.