INOX Group has unveiled the ‘Chookega Nahin, Jeetega India’, campaign to support and cheer Team India at the Birmingham Commonwealth Games 2022. The campaign features the star athletes Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik & Lovlina Borgohain.
The ‘Chookega Nahin, Jeetega India’ experiential campaign is curated by INOX and will be
promoted through unique experiential activations at cinemas, radio campaign and digital
mediums. INOX Group is associated with the Commonwealth Games 2022 as the Official
Sponsor of Team India.
Mr. Alok Tandon, Chief Executive Officer – INOX Leisure Ltd. said, “As brand INOX, sporting events mean much more to us than mere brand initiatives. We not only celebrate sports, but also aim to enliven the unique attributes of sports and sportsmanship, and engage our audiences. With this campaign, we celebrate the spirit of fightback, which the athletes make, after they narrowly miss triumphs. We want theathletes to know we are backing them to emerge triumphant and bring glory to the country. It is an honor for INOX Group to have renowned star athletes like Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik and Lovlina Borgohain, featuring in our
campaign. We wish the very best for Team India’s campaign at the Commonwealth Games at Birmingham.”
INOX Group unveiled the ‘Aayega India’ campaign anthem to support and cheer Team India at the Tokyo 2020 Olympics. The campaign featured Boxers MC Mary Kom & Vikas Krishan Yadav along with Table Tennis player Manika Batra. INOX Group has always been at the forefront of promotion of sports in the country. In the recent past, the Group has worked towards supporting various sporting events, teams and leagues in the field of Table Tennis, Football, Badminton, Running, Basketball and Cricket, andbuilding awareness among masses through effective promotional initiatives.
Link to the Campaign Video:
Twitter – https://bit.ly/3vmhX17
Instagram – https://bit.ly/3PJgGcE
YouTube – https://bit.ly/3oCt8PK
Facebook – https://bit.ly/3cJP1K7