Bridgestone India Introduces STURDO Tyre with Up to 29% longer tyre life


The tyre has a special tread compound that extends tyre life by up to 29% and improves ride quality on uneven roads. Bridgestone STURDO is available in 27 sizes ranging from 12” to 16” with multiple variants. It is targeted for Hatchbacks, Sedans and certain CUVs market. The Sturdo tyre answers a key need of tyre longevity for the Indian consumers. The special tread compound with Strong Reinforcement used in the tyre increases wear resistant properties which results in longer tyre life. Having large center-blocks with 3D tread grooves, the tyre delivers the utmost grip for better driving safety, even on the wettest roads.

Bridgestone continuously works on improving its product range to offer better mobility solutions to consumers. The Sturdo tyre range has been developed especially for the Indian roads and rigorously tested on different terrains by the technical services team. The tyre life of Sturdo was found to be up to 29% higher than Bridgestone’s current variant. “The Sturdo tyre range will be available across all our 3000+ dealers and sub dealers pan India. Tyre customers in these markets can now benefit from the latest in tyre technology. Bridgestone STURDO – the name is directly derived from the benefits it offers to the end user- i.e. Sturdiness and Durability. This product is a result of careful research and analysis and combines a solution for the most prominent need of Indian consumers: longevity of the product, leading to cost efficiencies of their purchase.” said Rajarshi Moitra, Chief Commercial Officer, Bridgestone India.  

“Sturdo’s positioning is around longer tyre life which creatively has been executed as ‘Zamana Badal Jayega, Bridgestone Sturdo chalta hi jayega’ in our campaign As a company focused on providing solutions for the journeys, with Bridgestone STURDO we are addressing the basic question of “Kitna lamba Chalega” directly underlining the longevity of the product and thus, cost benefits over longer term for the consumers.