Twitter India launches an all-new BiggBoss emoji and it’s LIT!


Bigg Boss has been a celebrated phenomenon in the world of entertainment, and Twitter has been the
centrestage for this celebration to unfold, year on year. Every season, while contestants compete inside
the Bigg Boss House, their supporters live-Tweet every development from the House and cheer their
favourite contestants on.
Since its inception, the show has cemented its popularity on Twitter. In fact, in 2021, #BiggBoss emerged
as one of the most talked about TV shows on Twitter in India. In keeping with the show’s raging
popularity, Twitter has launched an all-new emoji celebrating viewers’ love for #BiggBoss. The
emoji, a half-and-half red and blue coloured chat symbol with ‘Bigg Boss’ in its centre, is a vibrant
depiction of the conversations that the show rakes up among viewers and fans on Twitter. It can be
triggered by Tweeting with #BiggBossTwitter, #BBTwitter, #BiggBoss, #BiggBossTelugu,
#BiggBossMarathi, #BiggBossTamil, #BiggBossKannada and #BiggBossMalayalam.

Speaking of the launch, Cheryl-Ann Couto, Partnerships Manager at Twitter India, said, “Each year,
the #BiggBoss conversation is one of the biggest entertainment conversations on Twitter in India, across
languages. People take to Twitter to live-Tweet and discuss the show’s highlights and show support for
their favourite contestants. The service has become a second-screen for fans of the show to continue
engaging with it. While the Hindi edition of the show continues to be the biggest in terms of volume of
conversation on Twitter, other language editions, especially BiggBoss Telugu, Tamil, and Marathi are
rapidly growing. We wanted to recognise and celebrate this vibrant, growing audience and conversation
with a special custom emoji.”

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