PVR INOX, the largest and the most premium cinema exhibitor in India has launchedthe only standalone IMAX theatre in India at Delhi’s iconic Priya Cinemaat BasantLok Complex, Vasant Vihar. The state-of-the-art cinema will feature IMAX® with Laser technology, a next generation laser projection and multi-channel sound system exclusive to IMAX theatres for a truly immersive experience.Commenting on the opening, Ajay Bijli, Managing Director, PVR INOX Limited said, “We are extremely pleased to upgrade our first and most iconic cinema, PVR Priya into a modern- day representation of a truly immersivecinematic experience like IMAX. Non Hindi Indian movies and Hollywood movies have indeed broken the thresholds of geographical and language barriers being dubbed in multiple language aided by their larger than life appeal and immersive formats such as IMAX have helped in expanding the movie viewing market. “PVR IMAX with Laser at Priya is a world-class location that will make an excellent home for this one-of-a-kind IMAX offering in India,” said Rich Gelfond, CEO of IMAX. “India is fast-emerging as one of the most exciting global cinema markets thanks to its passionate audiences and their love for Indian and Hollywood filmmaking alike, and we are pleased to further partner with PVR INOX to meet surging demand for The IMAX Experience.”The difference between an IMAX theatre and a regular theatre lies in the unique and enhanced cinematic experience. IMAX theatres provide a more expansive and immersive viewing experience andare equipped with a state-of-the-art projection system that projects images with superior clarity and brightness. Moreover, IMAX theatres are renowned for their heart-pounding audio capabilities. The sound systems in these theatres are specially designed to deliver powerful, multi-dimensional surround sound.
