Over 250 restaurants, pubs and bars across Delhi have signed up to avail the business revival support provided under Diageo India’s ‘Raising The Bar’ program in the very first phase. Registrations have come in from across the states such as Assam, Chandigarh, Delhi, Goa, Haryana, Karnataka, Maharashtra, Punjab, Telangana and Uttar Pradesh.
Commenting on the successful initiation of Phase I, Shweta Jain, VP – Luxury Commercial & Key Accounts, Diageo India said, “Diageo has always been a strong partner to the hospitality and F&B industry across segments. We all appreciate the industry’s measures & steps taken to reinstate confidence amongst consumers to socialise and come back to their favourite outlets. As the F&B industry readies for resumption of services/operations, it is imperative that we support them as well. We are elated with the response ‘Raising the Bar’ program has received in its first phase and the strong endorsement garnered within the fraternity”
Rakshay Dhariwal, Managing Director, Pass Code Hospitality Pvt Ltd ,one of the early registrants said, “The F&B Industry in India has been rocked, and even more so here than internationally as there have been no government bailouts or stimulus packages. Diageo India has really stepped up in leading the way with ‘Raising The Bar,’ programme. Not only is it of great help to our restaurants, but the focus is on building customer confidence, which is key.” Diageo India’s commitment is part of the USD 100 million commitment by Diageo, benefitting global cities. In India, the programme is owned and led by Black Dog, Diageo’s locally blended iconic scotch whisky