Shyam Steel India, one of the leading primary steel producers in India ropes in talisman Sonu Sood as their “Build India Ambassador”. The company has taken a pledge to slowly uplift the livelihoods of many affected due to lockdown measures taken by the authorities in the wake of global pandemic. The famed actor’s endorsement for series of goodwill initiatives planned by the company would maximize the reach of goodwill action plans to the needy. UNDP’s Special Humanitarian Action Award winner, Sonu Sood to unveil the maiden initiative of the company – ‘Khud kamaao ghar chalaao’; a E- Rickshaw distribution campaign in various parts of India to the people who lost their livelihood due to nationwide lockdown. The company has planned a 360 degree campaign to support the never before initiative so that authentic queries can get generated. Queries would be evaluated and E-Rickshaws to be distributed basis the socio-economic parameters of the applicants. Talking about it, Sonu says, “I have received a lot of love from people over the past few months. And that has motivated me to continue being there for them. So, I with Shyam steel have launched the ‘Khud kamaao ghar chalaao’ initiative. I believe providing job opportunity is more important than distributing supplies. I’m sure that this initiative will help them stand on their feet yet again by making them self-reliant and self-sufficient.” Shyam Steel India has deep-rooted distributor and retail network in major Indian states like UP, Bihar, Jharkhand, Odisha and seven sisters of North East. Apart from campaigns in digital footprints, custodians located in other parts of country would also spearhead the initiatives to the last mile of India.