Josh stands TogetherForEquality to Inspire Inclusion this International Women’s Day


osh, India’s fastest-growing short-video app, has launched theTogetherForEquality campaign to commemorate International Women’s Day, 2024. The campaign aims to promote the socio-economic, political, and financial inclusion of women in various environments, spanning from homes and workplaces to educational and political institutions.

The #TogetherForEquality campaign features a Filter Challenge – #NoFilter on Josh, offering users an opportunity to actively participate and shed light on instances of exclusion and inspire positive change. #NoFilter invites women to freely express themselves without worrying about being judged as a consequence of regressive social norms.

Sunder Venketraman, Head of Content and Creator Ecosystem at Josh said Josh “The #TogetherForEqualitcampaign represents our concerted effort to address gender disparities and drive meaningful change. As we approach International Women’s Day, we are committed to sharing inspiring stories that challenge societal norms and biases and advocate for positive change. By harnessing the extensive reach of Josh, we aim to amplify voices and foster a collective movement toward true gender equality.”

Rati Misra, Executive Director, Milaan Foundation, said “As we unite to commemorate International Women’s Day, Milaan Foundation proudly champions the cause of adolescent girls, rallying support for inclusion, equity, and justice under the #TogetherForEquality campaign. Together, we highlight the diverse accomplishments of adolescent girls, representing their unique backgrounds and experiences.

Aashish Beergi, Founder and CEO, MASH Project Foundation and MASH IMPACT, said “This International Women’s Day marks not just a moment of celebration, but a rallying call for unity and action under the campaign #TogetherForEquality. By spotlighting stories of resilience, empowerment, and diversity, we aim to illuminate the path for women everywhere, showcasing the strength and determination that lie within the heart of every struggle and triumph. #TogetherForEquality is not just a campaign; it’s a movement towards creating a society that celebrates diversity, champions women’s rights, and works tirelessly to build an inclusive world for all. Join us in this mission, and together, we can make a difference.”

This International Women’s Day, join the #TogetherForEquality campaign and the  #NoFilter Challenge and be a part of the conversation that sparks positive change. The campaign will be live till 9th of March.