PHD Chamber of Commerce and Industry (PHDCCI) has launched its Border Tourism Webinar Series with a view to explore the tourism potential in the border districts of India and to create awareness about the lesser-known destinations across the country. The fourth webinar in the series held on 30 July 2021 focused on East Khasi Hills district for the promotion of Border Tourism in Meghalaya.
Mr. Vinod Zutshi (Retd. IAS), Former Secretary – Ministry of Tourism, Government of India, said that Border Tourism has immense potential if promoted and marketed well as it gives an opportunity to see the neighboring countries without actually crossing the border. Campaigns like ‘Dekho Apna Aur Padosi Desh’ can be introduced to promote semi international travel. A national level seminar should be organized by the Ministry of Tourism with all the 18 Border States and UTs to create awareness and buzz about this segment, which will help to increase domestic as well as international tourists.
Mr. Cyril V. D. Diengdoh (IAS), Director – Tourism, Government of Meghalaya, said that the state has seen a steady growth of tourist arrivals from Bangladesh over the years with 4,300 arrivals in 2014, which went up to 13,000 in 2018. A MoU has been signed between Tour Operators Association of Meghalaya and Bangladesh Tour Operators Association to promote Mountain to Sea Tourism
he webinar was moderated by Dr. Jatinder Singh, Director, PHDCCI, and received participation from senior government officials, tour operators, hoteliers, tour guides, airline professionals, travel associations, students from the travel and hospitality institutes.
PHDCCI’s webinar was supported by the Ministry of Tourism, Government of India; Meghalaya Tourism; DLF India; Multani Pharmaceuticals; UFLEX; JK Tyre & Industries; Marble City; Paramount Cables; SMC Investments and Advisors; Blossom Kochhar Aroma Magic; Comtech Interio; DCM Shriram Industries; Radico Khaitan; R.E. Rogers India; Ajit Industries; Synergy Environics; Timberworkz; Jindal Stainless; P S Bedi & Co; IFFCO and Hindware.