IDFC FIRST Bank has committed Rs. 2100 to every participant who completes the half marathon within 1 hour and 55 minutes and Rs. 1000 for every participant who completes the 10k run within 55 minutes.
The funds will be deposited directly into the bank accounts of qualifying participants, thus enabling them to contribute towards causes that are dear to them or endeavours that they believe in.
Every participant who qualifies, will not only experience the joy of running but will also be empowered to support the lesser privileged of society.
The Runners Pledge is IDFC FIRST Bank’s newest effort towards maximising social good, which is one of the founding pillars of the bank. It is not only demonstrated through its diverse social responsibility programs but is also deeply rooted in the way it conducts its business.
The Runners Pledge is expected to be a powerful message on social inclusion for participants in the marathon and also aligns with Delhi Half Marathon’s philanthropy theme.
Naarayan TV, Chief Marketing Officer, IDFC FIRST Bank, said, “As Associate Sponsor, IDFC FIRST Bank is rolling out this exciting initiative that will add to the incredible levels of enthusiasm and energy during the Delhi run. As part of this, we are happy to launch the IDFC FIRST Bank Runners Pledge which will inspire a movement of giving back to society. The initiative aligns with the Bank’s philosophy of being a force for social good. As a participative sport that’s rooted in the spirit of bettering oneself, we believe that by rewarding participants, there’s an additional reason to run and thereby support a cause.”
“Under the Runners Pledge, the Bank commits to deposit funds into the eligible participant’s bank account, commensurate with the distance covered and finishing time. Finishers in turn may choose to
support a social cause of their choice or make a beginning towards something that matters to them. For many, this will mark a #JourneytotheStart of helping the lesser privileged.”
Vivek Singh, Jt. MD, Procam International, said, “IDFC FIRST Bank’s latest initiative is rooted in transformation for the greater good, which is an important pillar of the Vedanta Delhi Half Marathon. This will surely inspire the runners to give their best.”
IDFC FIRST Bank had partnered Procam for four global distance running events as the Associate Sponsor – Delhi Half Marathon, Tata Mumbai Marathon, Tata Consultancy Services World 10K Bengaluru, Tata Steel Kolkata 25K and a partner to Sunfeast India Move As One.
The Bank’s social responsibility programme is focused on five areas: Education, Livelihoods, Women Empowerment, Health and Financial Inclusion. The Bank considers and implements social responsibility programs that have a potential for long term sustainability and can trigger a continuous positive change.
