Warren Buffet-backed Chinese electric carmaker BYD (002594.SZ) launched its first passenger car in India on Tuesday.

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BYD launched the Atto 3 electric SUV, fitted with its renowned Blade battery technology, with a plan to corner 40% of the country’s electric car market by 2030.

The move comes amid a wider global push by the Chinese carmaker which has begun selling EVs and plug-in electric hybrids in markets around the world, including Norway, New Zealand, Singapore, Brazil, Costa Rica and Colombia.

BYD, which already sells electric buses and electric vehicles (EVs) for corporate fleets in India. Bookings for the BYD Atto 3 electric SUV are open in the country. Deliveries, the company says, will begin in January 2023.

In India, BYD Atto 3 comes with 60.48kWh battery pack with a tested range of 251km. The electric SUV is claimed to jump from 0 to 100kmph time in 7.3-seconds. The electric vehicle comes with 12.8-inch infotainment screen and has support for both Apple Carplay and Android Auto.

Features include panoramic sunroof, climate control, a one-touch electric opening/closing tailgate and an ADAS suite. Safety features on the BYD Atto 3 include seven airbags, ABS, ESP, hill-hold assist, a 360-degree camera and six radars for the ADAS system. In India, BYD Atto 3 will compete witg Tata Nexon EV, Mahindra XUV400, Maruti Suzuki Grand Vitara Hybrid and the Toyota Urban Cruiser Hybrid. Sanjay Gopalakrishnan, Senior Vice President of Electric Passenger Vehicles of BYD India, in a statement, said: “We are happy to announce the launch of our much-acclaimed electric SUV in India. With proven and innovative technology, we are on track towards building a stronger ecosystem that facilitates EV adoption in our country. The launch of BYD-ATTO 3 is a step towards this mission. We will constantly contribute to building a greener future.

The new BYD-ATTO 3, in terms of looks, features sharp lines and a strong, sporty posture of the Dragon Face 3.0 design language led by Wolfgang Egger, BYD’s Design Director. The new car also gets blacked-out wheel arches, a single prominent shoulder line and 18-inch five-spoke, dual-tone alloy wheels. At the rear, the new car features full-length LED tail lamps, a roof-mounted spoiler and a dual-tone bumper

The e-SUV also gets a panoramic sunroof with electric slide and anti-pinch features and a 12.8-inch adaptive rotating suspension electronic pad supporting a 360° holographic transparent imaging system as standard. BYD claims that the panoramic sunroof and imaging system are the largest among the segment.

The ATTO 3 measures 4,445mm in length, 1,875mm in width and 1,615mm in width. The car has a wheelbase of 2,720mm and a boot capacity of 440 litres.

Battery and powertrain

The new e-SUV BYD-ATTO 3 comes equipped with the Blade Battery and is based on the company’s born EV platform (e-Platform 3.0). The e-SUV also features fast charging from 0 to 80 per cent within 50 mins and has a driving range of 521km according to ARAI tests. The battery capacity of the ATTO 3 is 60.48kWh, and a 0-100km/h acceleration time of 7.3 seconds.

In terms of features, BYD-ATTO 3 comes with an L2 Advanced Driving Assistance System (ADAS) BYD Dipilot, 7 airbags, and an NFC card key among others. BYD-ATTO 3 also comes equipped with a mobile power station that allows the vehicle to transform into a super mobile power bank and supports power up to 3.3kw.

The car also has features such as wireless phone charging, a one-touch electric control tailgate, an 8-speaker audio system, electric seat adjustment, voice control, multi-colour gradient ambient lighting and a PM 2.5 air filter.

Currently, BYD has 24 showrooms across 21 cities in the country and aims to expand to 53 showrooms by the end of 2023. In addition to this, BYD India also plans to participate in the Auto Expo 2023 and debut more products and technologies for the Indian market.

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