Horlicks Protein Plus ropes in Akshay Kumar as its new brand ambassador


Hindustan Unilever Limited (HUL), today announced Bollywood actor, Akshay Kumar as the brand ambassador of its adult nutrition brand, Horlicks Protein Plus, through a new TVC. The new TVC featuring Akshay Kumar, highlights the issues of an urban Indian adult, whose typical diet also proves to be insufficient in providing high quality protein or is heavily dependent on non-vegetarian options.

Akshay Kumar, Brand Ambassador, Horlicks Protein Plus said, “Fitness is not something that you achieve by just getting to the gym and putting in hours of workout. A wholesome life is a combination of rest, a healthy mental state and eating right with it. Sadly, most people don’t have the right information about the diet they consume! For example, protein is thought of as just a body building supplement and the multiple other benefits of it are widely unknown. Do you know that our body needs 1g protein per kg bodyweight? And because we don’t know this, we have a protein gap. Horlicks Protein Plus, made with Milk and Soy has a blend of 3 High Quality Proteins which along with milk gives you nearly 30% of your daily protein needs. Together, both Horlicks Protein Plus and I are committed towards making India healthier by encouraging Indians to build their ‘Protein ka Routine’! My wish is always to see India take the right steps.”



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