India Medtronic Private Limited, a wholly owned subsidiary of Medtronic plc (NYSE: MDT) and Fortis Escorts Heart Institute today launched ‘Reset the Beat’, a nationwide campaign aimed to increase awareness on sudden cardiac arrest (SCA) and cardiopulmonaryresuscitation (CPR).
over 1500 people will be trained through 36 CPR workshops across hospitals, railway stations, police department, public markets, schools, colleges etc., in Delhi and Chennai.The campaign underscores the urgent need to raise awareness on the need for administering timely CPR to save lives during an SCA. A recent study indicates that the survival rate during a sudden cardiac arrest (SCA) stands at 1.05% in India.[1] The survival rates are influenced by factors such as availability of emergency medical services, prompt bystander CPR, and access to defibrillation.
Speaking about the campaign, Mr.Michael Blackwell, Vice President& Managing Director,Medtronic India, said, “Lack of awareness around SCA is a critical factor contributing to the alarming burden of heart diseases and mortality in India. By placing a strong emphasis on CPR education, we have the potential to save thousands of lives through ‘Reset the Beat’. Through the innovative approach of bringing CPR training directly to the heart of our communities, and Medtronic’s mission to alleviate pain, restore health and extend lives, we are eager to empower individuals to become life-savers and make a tangible difference in our society.”
Adding further, Mr Bidesh Chandra Paul, Zonal Director, Fortis Escorts Heart Institutesaid, “I wholeheartedly commend the ‘Reset the Beat’ campaign launched by Medtronic. This vital initiative will not only raise awareness about sudden cardiac arrests but also empower our communities with life-saving CPR skills. I encourage everyone to actively participate in the workshops and utilize the online resources, as together we can make a tangible difference in improving survival rates and ensuring a safer future for all.”
