Star Sports unveils #IndiaTaiyarHai campaign featuring Boman Irani ahead of England’s tour of India


As India opens its doors to sporting events, Star Sports, India’s leading sports broadcaster, aptly sets
the tone for a great season of cricket ahead. In line with the sentiment of the nation of resilience,
the broadcaster launched its campaign #IndiaTaiyarHai that highlights the excitement and eagerness
of viewers and fans, waiting to welcome home their favourite cricket heroes. After a historic win
against Australia at the Gabba, the nation celebrates as we get one step closer to winning the World
Test Championship. The highly anticipated series that features 4 Tests, 5 T20Is, and 3 ODIs will bring
together the two powerhouses of world cricket – India and England, with LIVE action on the Star
Sports Network and Disney+ Hotstar VIP.
Bringing the campaign to life, Boman Irani plays an avid Team India fan who is the general manager
of the hotel where the England cricket team is put up. His excitement on the return of cricket to
India echoes in the ballroom of the grand hotel, where he is addressing his staff. In the film, Boman
Irani playfully tries to hassle the England cricketers during their stay in the competitive spirit of the
game. “The campaign, ‘#IndiaTaiyarHai’, amplifies the joy and anticipation of passionate cricket fans,
who are looking forward to international Cricket returning to India. England are world champions and
one of the top test teams in the world, ideal opponents for this momentous occasion,& said Sanjog
Gupta, Head – Sports, Star India. “It’s a fantastic calendar of Cricket on Star Sports starting with
England tour of India which will kickstart bilateral Cricket for the year. We also look forward to
broadcasting another season of IPL and the T20 World Cup. We have always taken pride in delivering
innovative and compelling viewing experiences, so fans have a lot to look forward to,” he added.
Star Sports has always led from the front by creating unique and enhanced viewing experiences for
fans during bilateral tours. Cricket on Star Sports gets bigger and better in 2021 with exciting events
to watch out for. Viewers and fans can enjoy all the LIVE action from the India vs England series in
their preferred language with detailed commentary in 5 languages – English, Hindi, Kannada, Tamil
and Telugu – on Star Sports 1/HD, Star Sports 1 Hindi/HD, Star Sports 1 Kannada, Star Sports 1
Tamil and Star Sports 1 Kannada.


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