Thane’s First Ever Luxury Cinema Destination, INOX INSIGNIA Launched

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India’s leading multiplex chain with presence in 69 cities, INOX
has announced the launch of INOX INSIGNIA at R Mall, Ghodbunder Road, Thane. The 4 new
screens and 240 seats soaked in 7-Star luxury will offer an unparalleled and an opulent
cinematic experience to INOX’s patrons, not just in Thane, but the entire Mumbai region. The
convergence of four exclusive auditoriums at R Mall, INOX INSIGNIA aims to redefine movie
watching, by blending luxury throughout the course of the visit. Whether it is about check-ins,
projection & sound, ordering food or enjoying the comfort of the recliners, patrons are in for the
slickest of experiences at INSIGNIA. The multiplex has been designed in a modernized and
stylized art deco feel, seamlessly merged into a modern design fabric. The charm and luxury
coupled with the warmth of the lavish live food counters would ensure plenty of cherished
moments for the patrons.

What makes INOX INSIGNIA an ultra-luxurious movie destination?

Personalized ticketing services: Starting with dedicated reservation lines, to a dedicated
host to escort the guests to their seats, INSIGNIA guests will be pampered with personalized
services.
Bespoke interiors and opulent recliners: Uber luxurious art deco interiors, boasting of
gorgeous patterns, complimenting the signature recliners crafted in Italian stich-art leather
with micro-adjustable headrests
Live gourmet delights from menu curated by Vicky Ratnani: Open food counters in the
lobby, serving delectable food from a menu curated by Master Chef Vicky Ratnani.
Effortless food ordering with a butler-on-call*: To relish the exciting menu, or for any
other assistance, patrons press the Butler-on-Call button on the touch panel, from the
comfort of their recliners, to enjoy the dedicated services of a butler
State-of-the-art sound and screen technologies: Sharp picture quality ensured with
LASER projection, coupled with explosive surround sound by Dolby ATMOS, duly
complimented by Volfoni’s Smart Crystal Diamond Solutions screen, bringing movies to life.
Uniforms crafted by Arjun Khanna: Each attendant in the INSIGNIA premises is styled by
exclusive uniforms crafted by celebrity designed Arjun Khanna.

INOX’s latest multiplex is situation in the swanky R Mall located on the breezy Ghodbunder
Road, offering an easy access to patrons. With this launch, INOX now operates 16 multiplexes
with 79 screens in Mumbai.

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