Star Sports, the official broadcaster of TATA IPL 2024, is launching a first-of-its-kind initiative in India – the Star Creator’s Network – in collaboration with some of the most influential and promising content creators across the social media landscape. The endeavour seeks to bring together the cricketing universe with the world of content creators in a collaborative effort to deeply engage sports fans and digital audiences.
The endeavour entails several initiatives starting with an electrifying box cricket challenge “Ajab Gajab T20 Challenge” which involved select Content creators such as Abhishek Malhan, Akshay Gupta, Raj Varma, Thugesh and more playing alongside modern greats of the game like Steve Smith, Irfan Pathan, Harbhajan Singh, Ambati Rayudu and more, who’re a part of Star Sports’ commentary panel for TATA IPL 2024. The initiative was aimed at bringing out the sporting side of creators and the fun side of modern Cricketers, creating moments of rivalry and entertainment. All the action from the “Ajab Gajab T20 Challenge” will be aired on Star Sports Network on 24th March at 11.30 am.
Star Sports has also collaborated with Asia’s YouTuber, Carry Minati. The 24-year-old Delhi-based creator who is widely loved for his satirical roast videos, parodies and gaming content will host ‘Cheeky Singles’ after Tanmay Bhat & his gang hosted it during IPL last year. The show entails Carry’s take on the week of Cricket gone by and on contextual themes emerging among passionate fans, presented in his inimitable style. The episodes will air every weekend at 12.30 pm.
