Red Bull Spotlight, a nationwide hunt to discover and support India’s best emerging rappers, returned in early 2020 with qualifiers held across the country. City winners from 15 cities – including Mumbai, Delhi, Bengaluru, Guwahati, Hyderabad, Chandigarh, Kochi, and Indore – then went up against each other in a virtual qualifier; and then there were eight. In the series, produced by Red Bull Media House and MX Player with Supari Studios and directed by Nisha Vasudevan, the finalists – A-Gan from Chennai, Loud Silence from Bengaluru, MC Headshot from Kolkata, Supermanikk from Chandigarh, Albela from Noida, Rhyming Man from Bhubaneshwar, The Rushi Gosavi from Goa and Siyaahi from Ahmedabad – spend a week under the mentorship of some of the finest in Indian hip-hop, attending workshops and sessions, doing challenges and more. Mentors include Sofia Ashraf, Naezy, Dopeadelicz, Sez on the Beat, and D’evil. The series is hosted by Delhi-based duo Seedhe Maut .
At the end of the week, the eight young rappers went up against each other in a finale, produced by Frizzon Productions, and one walked away as the new champion of Red Bull Spotlight. The winner will now receive the opportunity to record a full-length album, a music video, support to plan its release, touring support and more. Mumbai-based rapper Dee MC, who was a mentor on the show and a judge in the final, says, “It’s amazing to see the next generation bringing their best foot forward. While all of them are full of potential, a select few have the natural nuance of being an emcee. This journey has definitely changed them for the better and I hope they look at this as a steppingstone. A platform like Red Bull Spotlight definitely gives a ray of hope to the younger emcees who are eager to learn from the veterans and showcase their talent. No other show I know has cared this much about teaching and passing on the knowledge to the next generation”.