TIDE INDIA INTRODUCES NEW UPGRADE, ANNOUNCES LAUNCH OF TIDE PLUS DOUBLE POWER! Tide Plus’ best formulation so far promises superior laundry results


Tide, the biggest laundry brand globally and one of the leading fabric care brands in India from P&G, has recently launched Tide Plus Double Power, an upgrade to its existing portfolio of Tide Plus Extra Power. This upgrade is being launched with an exciting new TV commercial, starring Bollywood actor and brand ambassador Ayushmann Khurrana.

Available at an introductory offer of INR 45 for 500g, Tide Plus Double Power is designed specifically to cater to the consumer’s everyday needs by reducing their time invested in doing laundry. With increasing number of consumers spending their time at home this year, kids and adults alike have been getting more food stains than usual, which means Double Trouble for the homemaker. The New Tide Plus Double Power is equipped with Stain Magnets that work hard to pull out tough stains from the garments.The new TVC features Ayushmann Khurrana, challenging his fans on removing tough food stains without any additional scrubbing or bar involved. With the dirt lift and lock technology removing grime, and not letting it settle back into the fibres, the new product formulation addresses the most important need of everyday stain removal, better fragrance and whiteness for an overall superior cleaning Tide Plus Double Power is available in stores across India in 2 variants – Lemon and Mint, and our best seller Jasmine and Rose.