In the realm of Two Twentys and One Three i.e. 2023, countless core memories have been etched, defining a year brimming with diverse experiences and a myriad emotions. The year flew by in the blink of an eye, leaving us wanting so much more. 2023 has been the unparalleled year of curated entertainment; it allowed us to open our arms wide and embrace new experiences that were in store. The resounding success and the nationwide demand for curated entertainment have set the tone for the upcoming year of the Dragon – and BookMyShow’s spirits are fired up! With 26,359 live events experienced across over 250 cities, 1,22,187 hours of content consumed on BookMyShow Stream and millions of Indians opting for the big screen experience to watch the phenomenal slate of theatrical content this year, breaking previous records with the highest number of tickets sold for a single day (on August 13th) at a whopping 2.8 million movie tickets on BookMyShow, truly 2023 had #EntertainmentOnASpree, as unveiled by BookMyShow’s year-end wrap, the ‘Best of 2023 – #EntertainmentOnASpree’.Moving on to the year where Indians LIVEd it up and how! 2023 started with the inaugural edition of Lollapalooza India and ever since, live entertainment took centre stage with 13.5 million entertainment enthusiasts creating a ‘momentous’ year choosing to step out for live events on-ground.
It is India’s time to rise, and the world is bowing in unison. India was pinned on the global map of live entertainment this year with the inclusion of global sensations like Lollapalooza India 2023, Trevor Noah, Lollapalooza India 2023, Trevor Noah, Daniel Sloss, BackstreetSloss,Boys, Westlife, Jay Shetty and MotoGP hitting Indian shores for the first time! Live events are now a popular feature on travellers’ itineraries boosting tourism for host cities as well as becoming a mainstay in travel plans of Indian audiences. In 2023, 411,002 live entertainment enthusiasts travelled all the way outside of their home cities for experiences that they did not want to miss out on! While the top metros continued to brim with energy, it was the Tier II towns of Lucknow, Bhubaneswar and Nagpur amongst others that showcased ‘Top Tier’ energy for live event experiences, marking an extraordinary growth of 225% in ticket sales from last year. In another first, and BookMyShow’s endeavour to further build the live entertainment ecosystem in India, the platform’s next move was expanding the horizons to include segments that are important to our consumers as leisure. This led to the inception of Nykaaland, where BookMyShow Live built and curated an IP for an allied industry – beauty along with Nykaa, creating a world of beauty that was engaging, immersive and spoke the language that consumers resonate with.
