Tata Salt, a pioneer and market leader in India’s branded iodised salt segment, recently launched a unique campaign that breathes new life into its iconic jingle, ‘Namak ho Tata ka, Tata Namak’. The multi-asset campaign celebrates the brand’s ubiquity as ‘Desh Ka Namak’, resonating with the youth and also capturing the pulse of India. It offers a new outlook with a fresh spin to the jingle while retaining its timeless signature tune.
This catchy tune has been a hit for ages, so much so that even the queen of sass, Kajol, can’t resist humming along!
