Breaking Boundaries: How ‘Vash’ Paves the Way for Gujarati Content in Bollywood


Bollywood loves its remakes, and they’re as common as popcorn at the movies. From the all-time favorite “Sholay” to the controversial “Kabir Singh” and the recent “Shaitaan,” these do-overs always get people talking about whether they’re worth it. One standout example is the film “Vash,” remade in Hindi as “Shaitaan,” starring Ajay Devgn, R. Madhavan, Jyothika, Janki Bodiwala, and Anngad Raaj. This remake taps into the creativity of Gujarati culture, offering a glimpse into its art of unique storytelling.

As whispers of “Vash” getting ready for OTT premiere on ShemarooMe, it underscores the commercial appeal of regional content in Bollywood. Despite mixed reactions, “Shaitaan” highlights Bollywood’s ongoing fascination with regional narratives,showcasing the industry’s quest for fresh storytelling and the allure of Gujarati content on a national scale.

Yet, despite these questions, the success of “Vash” and “Shaitaan” signals a move towards a more inclusive Bollywood. As the industry explores regional cinema, particularly Gujarat’s vibrant stories, it’s a step towards a more diverse and exciting movie scene. With audiences craving fresh and authentic narratives, the future looks bright for the blend of regional and national cinema, promising a new golden age for Indian movies.