British-born global sensation Jay Sean with innovative collaboration will result in multiple releases, with the first single hitting the market being “Heartless” – a heartfelt R&B track featuring peppy English and Punjabi verses. As pioneers in their respective genres, Jay Sean and Ikky have joined forces to deliver a genre-bending track that seamlessly blends English and Punjabi elements, captivating listeners across cultural boundaries. “Heartless” explores the theme of emotional detachment in today’s society, resonating with audiences worldwide. With its melodious composition, relatable lyrics, and lively music, “Heartless” is sure to hook listeners globally.
The vibe was instant. I love the seamless combination of Panjabi and R&B, which is a nod to a nostalgic sound that I’m known for. Ikky’s been on fire and his sound is fresh and “now”. It’s the perfect song to kick off my upcoming album!”
Ikky, the prodigious talent behind the production and collaboration on “Heartless,” also expressed his enthusiasm for the project, stating, “’Heartless’ was created in both Toronto and LA and features some of my favourite songwriters in the Punjabi industry today!
Co-produced by Sean Cook, known for his work on the global hit ‘Lil Boo Thang,’ “Heartless” sets the stage for Jay Sean’s forthcoming album, which promises collaborations with other popular artists such as Ali Sethi and Jonita Gandhi. 3AM Entertainment was founded by Jay Sean, producer/executive and the 3AM Entertainment will focus on artists from the South Asian diaspora, regardless of genre.
Link: https://VirginMusicGroup.lnk.to/Heartless
