Delhi NCR Sees 58% Rise in Snacking77% Prefer Crispy Options, 35% Choose Chicken Momos, 64% Seek Global Flavours

In Delhi NCR, snacking is on the rise, with 58% of consumers reporting a rise in snacking consumption, according to the STTEM 2.0 report, reflecting a shift towards convenient, ready-to-eat formats. This behaviour is driven by strong preferences for taste and ease, with 77% of Indians opting for crispy snacks, 81% viewing frozen snacks as a quick solution for hunger, and 83% consuming them for their easy accessibility.Within non-vegetarian snacks, 35% of consumers prefer Chicken Momos, while 64% are open to experimenting with international flavours, signalling growing demand for both familiar and global tastes.

Catering to these preferences, Yummiez Crispy Chicken Bites (500g – INR 370 / 750g – INR 375) tap into the demand for crunch, while Chicken Momos (420g, 15 pcs – INR 234) align with popular, street-style favourites and come paired with a flavourful spicy sauce that enhances the overall snacking experience. Made using advanced IQF (Individual Quick Freezing) technology that locks in freshness, ensuring frozen equals fresh and safe, these products are designed for convenience and easy preparation. Widely available across leading retail and q-commerce platforms, they are well-suited for Delhi NCR’s increasingly frequent and diverse snacking occasions.

Anushree Dewen, Head of Marketing & Innovation at Godrej Foods, said “Snacking today is becoming more experienced led, with consumers seeking options that combine convenience with variety and flavour. At Yummiez, we are bringing popular street-style favourites to life through products like Crispy Chicken Bites and Chicken Momos, blending bold flavours with familiar formats. Our focus is on creating products that fit effortlessly into everyday routines while delivering great taste with consistent quality.”